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Invista puts fashion in active wear

Invista has unveiled a collection from emerging designers that explores the fashion potential of outdoor or active wear. The challenge for designers was to incorporate Invista’s breakthrough fabrics and fibers into designs that could live just as comfortably in an outdoor setting as a conference room. Active wear has become common in the workplace. There’s a sizeable shift in corporate culture recently, with active and outdoor wear being embraced by busy professionals.

Invista is one of the largest integrated producers of fibers and polymers. It’s pairing cutting edge designers with cutting edge fabrics. Companies are starting to understand the need for commuter wear and to accept it as part of the working lifestyle.

Both men and women are willing to pay more for added benefits such as quick dry. Lifestyle considerations, such as going from the gym to the workplace to the bar – are fuelling these buying trends. Over 40 per cent of men want better fits, while over 70 per cent of women wear their black workout leggings to hang out in.

A turning point has been the merging of technologies like Invista’s T400 and Coolmax technologies. These fibers are designed to offer the right amount of stretch and freedom of movement needed for biking and hiking thereby providing the perfect foundation for casual business wear.


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