Committed to change, Invista, one of the world’s largest integrated producers of fibres and polymers and owner of the LYCRA® brand, has unveiled its 2017-2018 global intimate apparel , swimwear and athleisure trends and fashion directions that reinforce brand innovations and value benefits.
Invista and its Amsterdam-based forecasting agency Stijlinstituut have predicted the must-have trends for 2017/18 which were brought to life through an inspirational LYCRA® capsule collection featuring cutting-edge trends and technologies. With long-standing expertise revolutionising women’s wardrobes, the brand remains at the forefront of intimate apparel and swimwear innovations by presenting forward-thinking creative directions. The four trends highlight the rise in health, fitness and mindfulness as a lifestyle with the engaging motto ‘I am Every Woman.’
Detailing the innovations, Claire O’Neill, Intimate Apparel & Swimwear Marketing Segment Manager at Invista said her company presents a great variety of trends for Intimate Apparel and Swimwear because wearers come in vast numbers each one with their own lifestyle and multifaceted personality, adapting to constantly changing environments. It is the versatility of Invista fibres that enables and facilitates these dynamics by offering flexible and performing wardrobes to suit every woman and her various wants. The addition of the Athleisure platform reflects an exciting opportunity for intimates and body wear brands to expand their business.
Invista fashion directions has become a recognised source of inspiration underpinned by sound technical innovation. It creates value for brands and retailers and supporting partner mills of Invista with valuable trend insights, innovation and new business opportunities.