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Iran's fashion industry on growth track

The fashion industry in Tehran, Iran hopes to do well after the thawing of diplomatic relations. Young Iranians are taking to fashion seriously after 30 years of political resistance and struggle. Brands and stores are being set up to meet demand, which has a rich history, culture and highly skilled artisans. Many hope that fashion, which is big business, will grow further.

People who enjoyed fashion, had a limited number of brands to choose from, until recently. This was because there were sanctions against Iran. Pouneh Moradi, a showroom director said that if one is looking for a brand in Iran, they are available only sparsely and shopkeepers try to use these brands as much as they can. She added that Iranian brands use foreign brand names to sell products, as there’s lack of advertising.

However, in recent years, there have been some major changes. There are designers that have emerged from the country with original ideas. Thus, there are scores of local brands, registered or unregistered, in the country. Besides, models too are in demand as fashion weeks are held across the country and there are several modelling agencies coming up that are within an Islamic framework and ethos. Modelling is being approved now; fashion is also making inroads in other parts of the country apart from the capital.

 
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