Micam was held in Italy from February 16 to 19, 2020. This Italian footwear trade show was attended by 1,205 exhibitors, closed with five per cent lesser number of visitors than last year. There was a noticeable absence of British and Asian buyers. Presentations, workshops, fashion shows, special installations and other initiatives dedicated to innovation were developed around three key themes for the industry: materials, sustainability and retail.

Micam is the leading international exhibition of the footwear industry. It is a unique event of its kind with footwear collections at each edition, successfully merging business and fashion. It confirms its role as a privileged stage for the promotion of new collections and, at the same time, a decisive business opportunity to forge contacts. Micam is a one-of-a-kind event with over 1700 footwear collections at each edition, successfully combining business and fashion. Participation is restricted to manufacturers, distributors, agents and representatives of the footwear industry. The exhibition is a unique visitor experience, with a host of collections bringing tradition, innovation and design to the fore. The format is aimed at exploring the transformation taking place in the shoemaking industry, from avant-garde materials to the most revolutionary consumer trends and from sustainability to new retailing methods. It is a focal point for guest speakers and innovative enterprises from all over the world.