Pitti Bimbo will be held in Italy from January 17 to 19, 2019. This is a trade show dedicated to children. The program will see 553 brands, of which 60 per cent are international.
Among the brands that will exhibit at the show, around 40 are from France, including Bonton, Arsène et les Pipelettes, Tartine et Chocolat, Bleu comme Gris, luxury baby shoe brand Jolee Môme and Yves Salomon Enfant.
Pitti Bimbo expects around 10,000 visitors. One new addition for the upcoming season is the launch of KidsLabs, a partnership with museums that will offer children a chance to participate in workshops with the Science and Technology Foundation.
From January 19, the website e-Pitti.com allow users to browse collections shown at the trade show for eight weeks which will comprise 370 brands and around 2,000 products. For the previous edition of the trade show, around 38 per cent of buyers who used the e-Pitti site chose to only visit the show online.
A space dedicated to licensed products will also be part of the trade show as the Bologna Licensing Trade Fair and the Bologna Children’s Book Fair which will feature around 20 franchises including National Geographic, Miffy, and Pokemon.
