Pitti Bimbo will be held in Italy, June 20 to 22, 2019. This children’s wear show will host 560 exhibitors, of which 337 will be from outside Italy. A new section will present the latest experimental approaches in children’s wear, with exhibitors divided in among five sub-sections: Kidzfizz, for experimental brands; #Activelab, for athleisure/urban brands; an incubator area, The Nest, for up-and-coming brands; EcoEthic, for sustainable brands; and a series of mini capsule collections. The show’s section for experimental children’s fashion will also include communal areas dedicated to exhibitions, editorial projects and events.
Pitti Bimbo’s other main sections are Apartment, featuring labels with a couture inspiration; Sport Generation, for sportswear labels; Superstreet, dedicated to streetwear labels; and the Fancy Room and Editorials sections, showcasing the increasingly large contingent of lifestyle brands, exploring a variety of different children’s wear trends. The show’s last summer session was attended by 5,350 buyers (2,450 of them from outside Italy) and 10,000 visitors in total. The organisers hope to boost attendance in June thanks to an intense program featuring many novelties.
In terms of digital tools, the e-Pitti.com site will yet again put at the buyers’ disposal, once the physical show is over, its B2B platform featuring more than 370 brands and 2,000 products.