In a pioneering stride towards sustainable fashion, Jack & Jones and Spinnova have unveiled their latest collaboration: a vibrant t-shirt crafted from Spinnova fiber. This product marks a significant milestone as the first commercially available item stemming from Spinnova and Suzano’s Woodspin facility, a joint venture established in 2023. 

Boasting a captivating floral backprint and available in three distinct colors – bright white, butter cream, and black – the t-shirt showcases a blend of 30 per cent wood-based Spinnova fiber, 45 per cent cotton, 20 per cent organic cotton, and 5 per cent elastane.

This innovative garment epitomizes Jack & Jones commitment to eco-conscious practices and marks their second venture into Spinnova fiber utilization, following the successful launch of men's trousers in October 2022. Representing the largest production volume of Spinnova fiber in a commercially available product to date, this t-shirt is available at selected Jack & Jones stores, online on jackjones.com, and through various wholesalers.

The collaboration between Spinnova and Bestseller, parent company of Jack & Jones, began in 2020, with the latter being the first to integrate Spinnova fiber into consumer products in 2022. Allan Jung Thorboll, International Buying Manager at Jack & Jones, expressed excitement about the partnership, stating that at Jack & Jones, they strive for a better way of making clothes. He highlighted Spinnova as a crucial ally in their sustainability journey.

With this second product launch, Jack & Jones solidifies its position as a global leader in sustainable fashion, pushing boundaries and redefining industry norms for a greener future.