Jacket Required, the UK’s only contemporary menswear and street wear trade show taking place at the Old Truman Brewery, East London on the January 22nd to 23rd 2020, places sustainability at the center of its new direction dedicating a third of the show to sustainable brands. The re-edited layout will feature three showrooms with Showroom a brimming with pioneers in sustainable fashion including RÆBURN, Thalassophy, Bjanko Milano, Daisy King Club, Dedicated Brand, Komodo, United Change Makers (UCM), TOMS, Dashel, and Ucon Acrobatics.
Alongside an ‘exclusive to the UK’ installation RÆBURN will present its AW20 collections. AW20 sees RÆBURN collaborate with award-winning Icelandic photographer Ragnar Axelsson (“Rax”). For over 40 years Rax has been photographing the people, animals and landscape of the most remote regions of the Arctic, including Iceland, Siberia and Greenland. In hauntingly beautiful images, he captures the elemental, human experience of nature at the edge of the liveable world, making visible the extraordinary relationships between the people of the Arctic and their extreme environment — relationships now being altered in profound and complex ways by the unprecedented changes in climate.
RÆBURN has used original full colour images captured by Rax throughout the collection, printed onto 100% RÆCYCLED cotton-feel polyesters and silk habotai. CARCASS is a new, radical extension of the designer’s RÆMADE concept, adopting an approach normally associated with hunter-gatherers: every last scrap of the original garment is used in its entirety, adding nothing new but branded labels and thread.
Jacket Required also launches new label by its Sustainable Ambassador Phil Wildbore. United Change Makers offers a capsule collection; styles that last from season to season and become a timeless piece in your wardrobe.
Taking place in East London’s Old Truman Brewery on January 22nd and 23rd January, Jacket Required is a premium show offering buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, footwear, accessories and lifestyle products.
