Denimsandjeans will hold its first Japan show on March 4 and 5, 2020. The trade show will primarily focus on technology. The event will showcase 40 exhibitors representing various areas of the denim production process. Their latest innovations will not only add function but also a design appeal for consumers. Attendees will share insights on design innovation, sustainability and other topics surrounding the denim and sportswear industries. The aim is to create a niche show in Japan which will aggregate the best innovators in the denim and related sportswear industries and showcase the latest products to visitors.
The Japanese market has always been an inspiration for the denim industry, especially in terms of raw selvedge denim. The Japanese have mastered the art of weaving and crafting five-pocket jeans. Custom-made production methods have begun to spread due to technologies such as AI. The Japanese have an artisanal approach before machines are used: the dyeing, the cotton, the way the fabrics and garments are finished. Japan is known as a blue jeans nation and Japan itself is a very rich country in its textile weaving and dyeing traditions, dating back in centuries. Japanese fast fashion brands have grown substantially in the past few years.