Jeanette Loos is the new global head of the Ispo Group. She will be responsible for driving the strategic development of all aspects of the sports trade fair. This includes further development of synergies between the individual stationary and digital platforms of ISPO as well as optimisation of internal processes. Loos will also oversee the Ispo Business Solutions unit, which include the online news outlet Ispo.com, Ispo Academy, ISPO Job Market and Ispo Awards.

Previously Loos has worked at Techem Energy Services and the University of Hohenheim. And she has spent a considerable amount of time abroad, having held roles in Brazil, China and Japan.

Ispo is a trade fair for the sports sector. Every year, it enables sports business professionals to maintain networks, establish contacts and deepen business relationships. It has created a platform for further developing the opportunities for the digital transformation of retailers and brands. In general Ispo is an important industry event and, as a communication platform, an efficient tool in terms of sales. The fair gives retail a complete overview of the market, an ever more important indicator for the buyer decision making process. With the subjects of digitization and automation in the industry, as well as great lectures and symposia, the trade fair continues to give attractive reasons to visit.