Jeanologia, the Spanish pioneer in sustainable textile finishing, is taking centre stage at Kingpins China 2025 in Hangzhou with a disruptive vision for the future of denim. Held on May 22-23, the event sees Jeanologia unveiling cutting-edge technologies that merge creativity, digitalization, and sustainability.

At the heart of its showcase is the powerful combination of laser technology and the G2 Indra ozone system, enhanced by the Atmos process. This trio enables the creation of hyper-realistic denim finishes and precise 3D designs without water, pumice stones, or harmful chemicals. Designers can now achieve any look from dark to light with high efficiency, setting new benchmarks for eco-conscious fashion.

Jeanologia also introduces Denim Metiers, an exclusive capsule collection created in collaboration with Kingpins. This exhibition merges the rawness of denim with the finesse of haute couture, highlighting how laser finishing transforms denim into a refined and artistic fabric. These pieces, featured on the Kingpins catwalk on May 23, reveal how technology can reshape creative expression.

Jessica Lau, Brainbox Product Development for Asia, will represent Jeanologia in the panel ‘Denim in the Digital Age’ on May 22, spotlighting eDesigner a digital platform that reduces physical sampling by 80 per cent and accelerates the design-to-market cycle.

With over 20 per cent of Chinese jeans now made using Jeanologia’s technologies, the company continues to drive sustainable innovation in one of the world’s largest denim markets, strengthening its role in redefining the future of fashion.