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JIIPA to host India Trend Fair in Japan this July

India Trend Fair will be held in Japan from July 24 to 26, 2019. The event will feature fashion and home ware in categories such as denim, finished garments, accessories, footwear, cushions, bed linens, and carpets. It is aimed at promoting trade links between Japan and India in the fashion industry. It will bring together Indian readymade garment and accessory manufacturers and Japanese suppliers. This is an exclusive business matching event, which gives exporters an opportunity to showcase their products and supply value added products with a special emphasis on products designed to suit Japanese fashion trends and requirements. Buyers would include manufacturers, wholesalers, trading companies, importers, select and specialist shops, department stores, volume and online retailers etc.

Japan is a sophisticated market, leaning towards small-lot and short cycle delivery of supply. Consumption is diversified and quality expectations are very high. High quality and expensive Indian garments are gaining popularity in Japan. Customers like selecting garments that have a different character when compared with dresses and kimono worn at such occasions as weddings and parties.

The event is being hosted by the Japan India Industry Promotion Association (JIPA), a non-profit that works to promote trade between India and Japan. It collects and analyses information on Japanese and Indian industrial markets.