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Khadi suffers at the cost of cheaper synthetic fabrics

After Prime Minister Narendra Modi’s radio address asking every individual to buy at least one khadi garment and with designers working with the humble khadi fabrics, the segment was witnessing a considerable demand within the country as well as from abroad. However, the demand seems to be dyeing down owing to rising prices and availability of low cost synthetic versions.

Most of the khadi fabric manufacturers and exporters are reporting decline in demand owing to weavers demanding higher prices, resulting in the rise of final product cost. Another reason behind the decline, according to the industry players is emergence of new durable and low cost synthetic materials.

Also, since khadi is a preferred choice of influential people like politicians and those who can afford the designer version of it, khadi is now limited to a fraction of consumers making it further expensive for a common consumer. And while the government is trying to promote khadi in a big way, the industry lacks policies that could boost the sector.

 
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