Kontoor Brands, Inc., renowned for its iconic brands Wrangler and Lee, has named Tom Waldron as its new Chief Operating Officer, effective March 19, 2024. This strategic move aligns with Kontoor's initiative, Project Jeanius, aimed at streamlining operations and enhancing efficiency.

Scott Baxter, President and CEO of Kontoor Brands, expressed confidence in Waldron's leadership, citing his instrumental role in driving growth and profitability for Wrangler amid challenging global conditions. Waldron brings over three decades of experience to his new role, where he will oversee global operations for both Wrangler and Lee, as well as the company's supply chain.

Joining Waldron in key executive positions are Jenni Broyles, appointed as EVP, Global Brands President for Wrangler & Lee, and Ezio Garciamendez, named EVP, Chief Supply Chain Officer. Broyles, with a robust background in brand management and marketing, is poised to drive expansion and innovation. Meanwhile, Garciamendez, recognized for his expertise in enhancing supply chain efficiencies, will continue to optimize Kontoor's global operations.

In tandem with these appointments, Christopher Waldeck, the former EVP, Co-Chief Operating Officer, Global Brand President for Lee, will transition out of his role by June, facilitating a seamless shift in the company's operational structure.

Baxter expressed gratitude for Waldeck's contributions over the past five years, signaling a forward-looking approach as Kontoor Brands gears up for transformative growth under Waldron's leadership.