Korea’s Hyosung is celebrating silver anniversary of its brand Creora. Hyosung is one of Korea’s leading multinational conglomerates, with annual worldwide sales of more than $8.7 billion. Hyosung has a global network of more than 73 subsidiaries and international branch offices around the globe.
Hyosung first developed its own process for manufacturing spandex in 1992. It has grown to be probably the largest spandex producer in the world with plants in Korea, China, Vietnam, Turkey and Brazil. Creora is the company’s leading spandex/elastane supplier.
Spandex has continued to grow in diapers, sportswear, outer wear, and woven ready-to-wear/denim. It also has potential in more traditional areas, such as intimates and swimwear, as there continues to be growth in these categories from emerging countries like India and China.
Hyosung is celebrating its 25th anniversary at Interfilière in Paris. The company will highlight Creora fresh odor neutralising spandex for intimate and sports cross over. It will also promote its new Creora lasting fusible spandex technology for hosiery applications. Interfilière, the leading international show for intimates, swimwear and performance sourcing and fabrics, is taking place from July 8 to 10, 2017.
Hyosung has developed a global brand positioning platform, new logo, tag line, and new advertising campaigns, defined and developed new products, and implemented marketing plans to create demand.