Kornit’s direct to garment machines, inks and consumable spare parts and other relevant products will now be distributed in India by Arrow Digital, which will also provide service and application support to Indian customers. Kornit is a digital textile printing company. It’s looking at increasing its presence in India’s the digital printing segment. Kornit’s portfolio of direct-to-garment products is the perfect fit for its aggressive growth strategy in the digital textile market. Its goal is to continuously improve its customers’ experience in every aspect. Expanding its network of sales and support personnel and being close to where its customers are located is a key initiative towards achieving that.
Arrow Digital is a distributor of materials and equipment for the digital printing and cutting markets. Arrow aims at taking the direct-to-garment market to the next level, combining its support and expertise with Kornit’s cutting-edge technology for this segment.
The Indian garment industry, with the rise in the skilled labor market, is now moving towards mass customization. Also people are now switching from screen to digital printing. Green technologies, better quality and on demand short runs are now the trend. Social media and e-commerce are contributing to the demand for digital technologies.