Louise Trotter is the new creative director of Lacoste. Trotter will be the first woman in Lacoste’s 85-year-history to lead the brand, which is famous for its crocodile motif. The British designer was previously creative director of the English brand Joseph. Her visionary approach to lines and materials and her expertise in the creation of highly technical pieces are expected to be assets that will help Lacoste strengthen the positioning of its collections.
Trotter will take over from Portuguese designer Felipe Oliveira Baptista, who had left the brand in spring. This season, Lacoste presented a collection designed by its creative studio. Lacoste is a unique, heritage French brand. For 85 years, the modernity of Lacoste’s style has been in its unique fusion of sport and fashion.
Trotter will show her first collection at fall 2019 Paris Fashion Week early next year. Lacoste opened in 1933, when René Lacoste revolutionized men’s fashion, replacing the classical woven fabric, long-sleeved and starched shirts on the courts with the Lacoste polo shirt. This is a lifestyle brand which allies elegance, performance and comfort.
The brand has apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, mobile phones and fashion jewelry.
