Lacoste has appointed Robert Aldrich and Pedro Zannoni as the Chief Executive Officers of the North America and Latin America Regions respectively. Both will report to Jean-Louis Delamarre, Executive Vice-President Global Markets & Distribution.
Robert Aldrich started his career with Giorgio Armani where he held various commercial positions. He then joined the Ermenegildo Zegna Group in 2006, where he was Executive Vice President Wholesale, CEO of the North America region, and then CEO of the Americas region.
Pedro Zannoni has held various commercial positions within the Amer Sport, Babolat and Puma groups, before joining the Adidas Group in 2013, where he was successively Senior Commercial Director for Brazil and then Vice President Reebok for the Latin America zone. Since 2018, he has been President of the Latin American zone for ASICS.
