Marking the centenary of Marilyn Monroe, Lee plans to launch  a worldwide limited-edition capsule line that blends mid-century cinematic history with contemporary apparel design. The collection draws heavily from archival imagery captured by photographer Eve Arnold, translating Monroe's celebrated on-screen glamour and effortless off-duty aesthetic into modern retail silhouettes. According to brand executives, the initiative taps into rising consumer demand for heritage-driven storytelling, bridging decades of pop culture legacy with current high-street trends.

Crafting iconic silhouettes

At the center of the offering is a modernized iteration of the classic Storm Rider jacket, mirroring the garment famously worn by Monroe during her final film production. Alongside the outerwear, the assortment features the retro-fit Marilyn Jean, designed with a high-rise waist and subtle back shaping darts, as well as a cozy coatigan and a signature halter dress. Retail pricing spans from $47.99 to $187.99, establishing an accessible entry point for collectors and fashion enthusiasts across North America, Europe, Latin America, and select Asian markets.

Heritage denim innovation

A premier global denim and casual apparel brand, Lee specializes in durable workwear, jeans, and lifestyle wear. Operating across international retail channels, the brand focuses on expanding its premium capsule partnerships while maintaining a strong historical foundation dating back to its establishment in Salina, Kansas, in 1889.