Lenzing Group, a global leader in wood-based specialty fibers, and Kaihara, renowned Japanese denim manufacturer, are taking their longstanding partnership to new heights. This collaboration, fueled by the versatile TENCEL branded fibers, aims to introduce Kaihara's expertise in denim craftsmanship to international markets as part of its expansion strategy. The world will witness this innovative partnership during the "Kaihara x TENCEL Denim Week" in Tokyo, Japan, from October 16 to 21, 2023.

Since 1994, Kaihara has seamlessly integrated TENCEL fibers into its collections, pushing the boundaries of denim fabric manufacturing. The partnership combines TENCEL's fiber performance and sustainable production with Kaihara's innovative designs, authentic aesthetics, and diverse functionality, leading the evolution of premium denim fashion. This collaboration opens new doors for brand partners and consumers worldwide, emphasizing shared success in a sustainable way.

Dennis Hui, Global Business Development Manager, Denim at Lenzing, commends Kaihara's role in denim fabric innovation, highlighting TENCEL fibers' role in expanding into new application categories. Kaihara's commitment to sustainability is showcased through water-saving TENCEL Modal fiber with Indigo Color technology and reduced cotton denim fabrics using TENCEL fibers.

This collaboration offers a versatile design with authentic appeal, ensuring soft, comfortable textures, breathability, and color retention. As global brands seek sustainable materials, TENCEL branded fibers become instrumental.

Lenzing and Kaihara will unveil a capsule collection of seven denim fabrics using Jeanologia’s finishing technology, showcasing the potential of TENCEL Lyocell and Modal fibers in high-end denim applications. The future of premium denim fashion is being reimagined through this dynamic partnership, promising exciting prospects for fashion enthusiasts worldwide.