In response to the escalating demand for eco-friendly materials and heightened transparency in product ingredients, VEOCEL, Lenzing Group's premier nonwovens brand, showcased its LENZING Lyocell Dry fiber at Hygienix 2023. 

A standout feature of this fiber is its classification as non-plastic according to EU SUPD standards, aligning with the industry and consumer preference for plastic-free solutions. The absorbent hygiene product sector, traditionally reliant on fossil-based materials, is undergoing a transformation due to evolving consumer preferences, environmental concerns, and technological advancements.

LENZING Lyocell Dry fiber, while prioritizing environmental sustainability, delivers exceptional dryness and comfort, positioning itself as the ideal choice for absorbent hygiene applications. 

This innovative solution was prominently featured at Hygienix, where VEOCEL emphasized its strategic focus on showcasing the fiber's unique capabilities. Noteworthy attributes include high-performance liquid management, comfort, and a plastic-free approach.

Monique Buch, Executive Vice President Nonwovens at Lenzing AG, highlighted a noticeable industry shift away from fossil-based materials at the Hygienix tradeshow. The increasing emphasis on plastic-free products aligns with both industry and consumer interests, positioning LENZING Lyocell Dry fibers as an environmentally friendly alternative. 

The EU SUPD's efforts to raise awareness about plastic pollution further support the adoption of plastic-free alternatives. The wood-based VEOCEL lyocell fibers with Dry technology, being biodegradable and produced in a closed-loop process with low water consumption, contribute to a sustainable future for personal care and hygiene products.