Lenzing, a leading provider of specialty cellulose fibers, has earned EU Ecolabel certification for its Purwakarta site in Indonesia. This recognition signifies Lenzing's commitment to high environmental standards, expanding its product portfolio to include LENZING ECOVERO and VEOCEL brand fibers. By transitioning to specialty viscose production, Lenzing is better equipped to meet the growing demand for eco-friendly viscose fibers.
An investment of EUR 100 million modernized the Indonesian site, significantly reducing emissions. The site now sources energy sustainably and is driving the shift to biomass, aligning with Lenzing's carbon reduction goals. The company aims to decrease carbon emissions per ton of product by 50% by 2030 and achieve carbon-neutral production by 2050.
Stephan Sielaff, CEO of Lenzing, emphasized their commitment to sustainability and circular business models, highlighting the EU Ecolabel certification as a testament to their performance.
LENZING ECOVERO and VEOCEL fibers have a lower environmental impact, emitting fewer greenhouse gases and causing less water pollution than traditional viscose. Lenzing also plans to produce LENZING ECOVERO Black fibers in Indonesia, further reducing energy and water consumption throughout the textile chain, contributing to a lower carbon footprint.