Lenzing Group, a global leader in wood-based specialty fibers, exhibited its range of tailored offerings for the Indian market at the Bharat Tex 2024 exhibition held in New Delhi from February 26-29. The event served as a convergence point for stakeholders across the textile supply chain, emphasizing Lenzing's commitment to sustainable innovation.
Meeting evolving needs of Indian consumers
Lenzing's showcase at Bharat Tex 2024 underscored its dedication to addressing the evolving demands of Indian consumers. The company highlighted its responsibly manufactured Tencel and Lenzing Ecovero fiber brands, which have gained traction in applications ranging from traditional wear to denim and home textiles.
The exhibition witnessed a surge of interest from Indian spinners, weavers, garment manufacturers, and emerging designers keen on integrating Lenzing fibers into their creations. Particularly noteworthy was the enthusiasm surrounding Lenzing's engagement with India-centric applications such as sarees, kurtis, and other traditional attire.
Lenzing's emphasis on value-driven products, exemplified by their Cotton Enhance line, resonated well with manufacturers seeking comfort-oriented options without compromising on style. The company also engaged with students from prestigious design institutes, educating them on concepts like circularity and traceability.
International collaboration and market expansion
The exhibition facilitated discussions with international buyers expressing interest in sourcing products made with Lenzing fibers from India. This signals a promising trend that could bolster local garment and fabric manufacturing, further solidifying India's position as a key market for Lenzing.
Stephan Sielaff, CEO of Lenzing Group, emphasized India's strategic significance, highlighting over two decades of active engagement in the country. Sielaff reaffirmed Lenzing's commitment to sustainability and innovation, aiming to positively impact India's textile sector.
Lenzing actively participated in the International CXO Forum chaired by Piyush Goyal, Minister of Textile, Commerce, and Industry. Discussions centered on strengthening global collaboration with India's textile industry to enhance exports.
Fostering industry relationships
S Jayaraman, Vice President Global Sales - Textile Business at Lenzing Group, emphasized the company's dedication to fostering partnerships that cater to the diverse needs of the Indian textile industry. Bharat Tex served as a platform for networking and relationship-building, reflecting Lenzing's commitment to quality and innovation.
Lenzing's participation at Bharat Tex 2024 showcased its commitment to sustainability, innovation, and collaboration within India's vibrant textile industry. With a focus on meeting consumer demands, driving innovation, and fostering industry relationships, Lenzing continues to play a pivotal role in shaping the future of textiles in India and beyond.
