Levi’s® has launched a new jean made with organic cotton and Circulose®, a breakthrough material made in part from worn-out jeans. Available through the Levi’s® Wellthread™ line in the 502 for men and High Loose for women, this jean represents more than five years of research in circular denim design.
A unique collaboration between Wellthread™ and re:newcell, the new jean marks a significant milestone in the fashion industry’s transition to circularity. By using high quality recycled denim, the brand saves on the water, chemical and CO2 footprint of its jeans.
Each part of the jean – the trims, the thread, etc. – are carefully calibrated to ensure it meets recycling specifications, allowing it to have a second life when it’s worn out.
Levi’s has teamed up with its innovation partner, re:newcell, to ensure the jeans can go back into their system and be used to make new raw materials, demonstrating that this garment is fully recyclable and truly circular.
