Levi’s opened a 16,902-sq-ft, multi-level store at the “crossroads of the world”. The store replaces the previous Times Square Levi’s store, which occupied a corner space a couple of blocks north of the new locale. The flagship was designed for a seamless and highly personalised shopping experience. It houses mobile points-of-sale and associate-assisted ordering. Large dressing rooms are enhanced with convenient call buttons, comfortable seating and a bright atmosphere. And sustainable design elements can be found across the store, including hangers made from 100 per cent recycled jeans.
On the ground level, shoppers will find limited-edition New York City-centric pieces, including Levi’s Premium jeans with Statue of Liberty motifs and repeated ‘NYC’ patterns. The prints are achieved using the company’s new laser finishing process, F.L.X. Technology.
The ground floor also houses the Levi’s Tailor Shop. The shop offers consumers the most comprehensive customisation options to date with four on-site tailors and direct-to-garment (DTG) printing capabilities. Through iPads, consumers can access a broad scope of customisable options, including preloaded photos, images, logos and text designed by local New York artists. On-site tailors are also on hand to add patches, paneling, chain stitching and more to jeans, jackets, tees and totes.
