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Levi Strauss & Co appoints new Executive Vice President


Levi Strauss & Co has appointed Gianluca Flore as its new Executive Vice President and Chief Commercial Officer, effective July 29. Joining the executive leadership team, Flore will report Michelle Gass, President and CEO. He will be responsible for overseeing the brand Levi’s worldwide commercial operations, spanning retail stores, e-commerce, and wholesale channels.

With over two decades of experience in luxury apparel and lifestyle, Flore was previously engaged as the Chief Commercial Officer with Burberry since 2021. He was responsible for managing the brand’s operations across five regions and a vast retail network. He previously also led Burberry's operations in the Americas and led its global retail expansion. 

Besides, Flore has also held several leadership positions at Kering, serving as CEO of Brioni and contributing to Bottega Veneta's success.

Welcoming Flore, Gass emphasised his role in LS&Co's transition towards a direct-to-consumer focus and denim lifestyle leadership. She highlighted his extensive experience in driving growth and operational excellence in the fashion industry.



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