Levi Strauss & Co has settled an investigation through the US International Trade Commission (ITC) over patent infringement regarding certain laser abraded denim garments. Levi’s agreed to the terms with Revolaze and TechnoLines, who filed the complaint, alleging that laser abrasion process technology violates one or more of their patents.
A spokesperson for Levi Strauss confirmed the case had now been settled but declined to offer further information due to the confidential terms of the case. The complainants requested the ITC issue a general exclusion order, or a limited exclusion order, and cease and desist orders. There are 20 respondents in the investigation, including Gap, H&M, and Abercrombie Fitch.
Initially, several companies accused claimed laser technology patents were invalid or enforceable. Levi Strauss is one of the world’s leading branded apparel companies, marketing in more than 100 countries worldwide. The company designs and markets jeans and jeans-related pants, casual and dress pants, shirts, jackets, and related accessories for men, women and children.
Almost 90 per cent of Levi's sales come from menswear. Levi Strauss India gets strong support from the parent company. The iconic American company made its first pair of jeans in 1873. Despite its legendary status, Levi’s is having trouble selling its utilitarian jeans in a market that has embraced denim as a fashion statement.
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