Levi Strauss recently sued Italy-based menswear brand Isaia Corp for infringing its ‘Tab device’ trademark.
The Tab device, which is made up of a textile marker or other material sewn into one of the regular structural seams of the garment including a back pocket, is used on Levi Strauss’s jeans and a variety of other clothing..
Levi Strauss alleged that Isaia has manufactured, marketed and sold substantial quantities of jeans that feature a pocket tab similar to its own. The claim stated that this is likely to confuse consumers about the source of Isaia’s products and/or the relationship between Levi Strauss and Isaia.
The company is also being sued for unfair competition and dilution of famous marks. Levi Strauss is seeking damages, lost profits and an enjoinment preventing Isaia from manufacturing the supposed infringing products.