Men’s contemporary fashion and lifestyle trade show Liberty Fairs plans to launch a virtual market place with wholesale platform Joor. The marketplace will go live from August 3-5. Liberty Fairs also plans to cancel the shows originally slate for August and September, citing safety concerns and restrictions as a result of the continuing COVID-19 pandemic. The organizer recently welcomed its former Project sales manager Edwina Kulego to the team, who will be joining as the vice president of Liberty Fairs.
Earlier this month, Informa Markets had announced its plans to cancel its September apparel and footwear trade shows, including Coterie, Fame, Moda, Sole Commerce, Project and Children’s Club. The trade shows were to be held in New York City.
Other trade show organizers such as Pitti Immagine and Kingpins have opted for digital events, though each has indicated that virtual gatherings will not replace in-person events in the future.