The global lingerie market has been bifurcated on the basis of product types.

Bra has captured the largest market share in 2015. Knickers and panties also occupied a significant position in the same year, thus contributing significantly to the overall market size of the lingerie industry.

The market is further segmented on the basis of distribution channel into online stores and storefront. Online stores captured the largest market in 2015 due to high penetration of internet services and rapid advancements in the field of technology, thus creating a strong platform for the manufacturers of lingerie.

Further, the e-commerce giants are engaged in strong promotional activities due to which they provide with continuous discount options and various other offers which attract both consumers and manufacturers to avail this platform.

The global lingerie market is experiencing moderate growth in the apparel segment as nowadays individuals are more inclined towards branded items, most of which are usually priced on the higher.

Asia Pacific is anticipated to witness the fastest growth during the forecast period.