Liva participated in the Delhi edition of Yarnex exhibition to facilitate its brand partners. Liva focused on knits, woven fabrics and stoles at the show. The range was carefully crafted to meet requirement of western and ethnic womenswear. Buyers appreciated the collection exhibited by Mercury, Mukut Mani, RK Handlooms and Shree Sakthi Vinayagar at the Liva pavilion, according to a press release by Liva.
Unlike other fabrics that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. The new-age, naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.
Birla Cellulose represents the pulp and fibre business of Aditya Birla Group, is India’s pioneer in Viscose Staple Fiber (VSF). Birla cellulose fibres are of 100 per cent natural origin, highly absorbent, have an especially good feel, and are completely biodegradable.