LIVA, the new age fabric from the Aditya Birla Group, showcased its latest offerings in intimate wear at INTIMASIA 2019 in Kolkata. The brand aims to expand its presence in the Indian intimate wear category, which is expected to grow at around 12 per cent in the coming years.
Alongwith its partners including Arvind, Gemini, Prisma, Crazy Penguins and Tom Burg, the brand showcased collections featuring lingerie, men's intimate wear, children's inner wear, shapewear using Birla Viscose and Birla Modal fibers . It also showcased applications in camisole and lounge wear.
The objective behind the brand’s participation was to strengthen its reach and relations with partner brands and increase its presence in intimate wear category.
A soft, fluid fabric which falls and drapes well, LIVA transforms not just the garment but also the person wearing it. The brand recently launched their eco-enhanced version of the fabric, called Livaeco, which made of wood pulp sourced from FSC certified forests.