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Liverpool elevates denim styling and prices for Spring ’18

Denim and sportswear label, Liverpool, announced the launch of a new denim capsule collection as part of its upcoming Spring ’18 line.

The “LVPL” capsule combines the fit and performance that have made Liverpool’s jeans a retail hit in stores like Bloomingdale’s, Nordstrom, Von Maur and Dillard’s with more dramatic styling and trim, including Japanese-inspired vintage style floral embroidery and cropped wide leg cuts.

LVPL introduces a new, higher price-point option to the line as the first Liverpool styles to retail for over $100. Retailing from $119 to $149, the jeans in the capsule will feature more premium denim fabrics from Italy and Japan. Design elements will incorporate tonal indigo tonal embellishments going down the side seams of the jeans. Other styles will feature more contemporary graphic embroidery sewn into the fabric of the jeans.

LVPL makes cutting-edge style incredibly easy to wear, incorporating the fit and fabrication know-how to make statement pieces that flatter a range of body types, says Liverpool Design Director Jill Perilman. The company is excited to introduce the new capsule alongside the rest of the Spring 2018 line.

Other highlights in Liverpool’s Spring ’18 collection include the brand’s first denim skirts featuring frayed hems, double release hems and embroidery; new shapes for denim jackets; two new pull-on jeans and jeans made with cotton and tencel blends.

The brand is in growth mode, reportedly seeing triple digit growth in business over the past year. In July, Liverpool introduced its first collection of men’s denim.

 
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