Four leading Hong Kong fashion designer labels will present their works at London Fashion Week Autumn/Winter 2019, showcasing Hong Kong's fashion creativity to industry elites and style influencers from around the world. The presentation is a part of the Fashion Hong Kong promotion campaign organised by the Hong Kong Trade Development Council (HKTDC).
Incorporating various elements like: art installations, drama and performance art, the presentation will showcase the multi-faceted creativity of Hong Kong designers. Visitors can review the four labels' new collections and meet the designers in person. The event will give the designers a chance to network with industry players from around the world.
Each of the four Hong Kong fashion designers has a unique style. They are Doris Kath Chan (brand name: Doriskath), Cynthia Mak (brand name: House OF V), Polly Ho (brand name: Loom Loop) and Yeung Chin (brand name: Yeung Chin).
Fashion Hong Kong comprises a series of international promotions organised by the HKTDC to raise the global profile of Hong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has actively participated in international fashion weeks and renowned events to showcase the city's unique, diverse designs. The campaign has covered New York, London, Copenhagen, Tokyo and Shanghai. This is the second year for Fashion Hong Kong to take the city's brands to London Fashion Week.