London Fashion Week, to be held from February 15-19, 2019 will showcase over 100 businesses leading in creativity and innovation with visitors from 49 countries. This season the British Fashion Council is focusing on sustainable practices and their Positive Fashion initiative through a partnership with BBC Earth and designer Amy Powney of Mother of Pearl. The collaboration will explore the impact fashion industry has on the planet while highlighting the positive tangible opportunity for sustainable fashion choices by businesses and mindful consumer behavior.
On February 19, the Queen Elizabeth II Award for British Design will be presented to Bethany Williams by the Duchess of Cornwall. The award recognises creativity in design while embedding sustainability and community practices within the business.
This is the second London Fashion Week with catwalks and designer showrooms that are fur free. The BFC survey around use of fur continues to reflect what is seen as a cultural change with more designer businesses and international brands choosing not to show fur as part of their collections and increasingly more moving to being completely fur free businesses.
