Liberty is relaunching its menswear department in August and is introducing more than 20 new brands. Liberty is a department store in London. The menswear space on the lower ground floor is modeled on an eclectic home and features rooms that are centered around fireplaces and decorated with art. Textile designs from the print archive will be used on tapestries and drapes to create a Liberty London atmosphere.
A previously unused staircase has been reinstated to create a smooth customer journey directly into the menswear department from the store’s entrance. Original paneling and beams will also be restored.
A new grooming service will also be introduced, providing razor shaves, beard and skin consultations and haircuts. Accessories will be displayed in large uncased vintage cabinets. Finishes in the shoe department will include charred timber panels, tapestries and printed drapes, and the product will be displayed on circular green glass tables.
The space will house a refreshed denim department, offering styles from denim brands including Edwin and Acne Studios. There will also be a new Japanese area hosting cult brands such as Fabric, FDMTL, and Kapital. New Parisian labels Harmony and Études will also be added to the department store’s contemporary offering.