Yet again French luxury brand Louis Vuitton has become the world's most valuable fashion brand. The ranking is based on the brand's financial performance and strength of both shaping customer choice and commanding premium prices.
Louis Vuitton featured on the 19th position in Interbrand's Best Global Brands 2017 list. It is the highest-ranking position for any fashion company in the world. The brand is preceded by tech giants such as Apple, Google, and Microsoft, which held the top three positions. With profit margins approaching 40 per cent, Louis Vuitton has also bagged the honor of being one of the most profitable brands. The brand applauds its new creative director for the upsurge as 2014 was characterized by strong creative momentum and dominated by the fabulous response garnered by Nicolas Ghesquière’s first runway shows and the new products.
Louis Vuitton has connected the brand with culture, says Rebecca Robins, global director at Interbrand and co-author of Meta-Luxury. Louis Vuitton manages to appeal to rising starlets and established names at the same time. Hollywood veterans and fashion icons such as Jennifer Aniston, Catherine Deneuve, and Michelle Williams are among the brand's loyalists. French First Lady Brigitte Macron is also seen sporting Vuitton quite often.
