Louis Vuitton has named skateboarding champion Tyshawn Jones as its newest brand ambassador.
A native of the New York City, Jones is considered one of the most influential skateboarders of his time, having earned the Skater of the Year title in both 2018 and 2022. He is known for his ability to seamlessly merge skateboarding culture with his unique personal style.
The partnership between Jones and Louis Vuitton strengthened when Jones attended the luxury company’s men's Fall-Winter 2025 show as a guest of Pharrell Williams, Creative Director. A longtime admirer of Jones' contributions to skate culture and streetwear, Williams shares a strong connection to skateboarding himself.
Louis Vuitton's connection to skateboarding goes back to the era of Virgil Abloh, Former Men's Artistic Director, who championed the skateboarding community through collaborations and inspired designs.
This announcement follows Louis Vuitton's naming of actor Callum Turner as a brand ambassador in November. Jones joins a roster of other prominent figures representing the French luxury brand, including football star Jude Bellingham, Korean music superstar Lisa, and rapper Pusha T.
