LVMH’s brand Louis Vuitton plans to expand its production to meet the growing demand in markets like China. For this, the brand will hire another 1,500 manufacturing staff in France by 2022. It will also add another site next to its newly opened workshop outside the village of Beaulieu-Sur-Layon in western France. Louis Vuitton has three production sites in the United States that cater to U.S. market. It currently aims to fine tune its manufacturing process to limit excess inventories.
LVMH's biggest revenue driver the brand makes the bulk of its trademark leather and canvas handbags in its home market, where it employs around 4,300 people in 16 leather goods workshops. It is currently riding high on strong appetite among young Chinese consumers for branded goods.
