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Ludhiana vendors create online platforms

Vendors in Ludhiana are creating their own online platforms to tap the international market directly. The major advantage of online selling is that it helps companies clear the stock stuck in the retail market. One such company is Kazaro International which deals in women wear. The company plans to go online soon by first increasing its business by 10 per cent. As the demand picks up, the company plans to expand its online presence by 20 per cent

Besides the garment industry, other industries too are making their presence felt in the global marketplace through internet and mobile apps. Ludhiana-based Micro, Small and Medium Enterprises (MSMEs) are trying to create their own brands in the online market. Hosiery, knitwear, clothing, cycle and cycle parts and auto-parts are selling their products online. Avon Cycles is selling its products through their own website besides having presence on the e-commerce portals such as Amazon and Flipkart.

 

 
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