Lululemon is opening a 8,923 sq ft flagship store in Regent Street, London besides collaborating with designer Saul Nash during London Fashion Week.

This is Lululemon’s largest store in the Europe, Middle East, and Africa (EMEA) region. The store features an expanded range of men's and women's apparel and accessories designed for yoga, running, training, and everyday wear.

A few of the stores’s features include the largest ‘pant wall’ in Europe, the most extensive Lululemon menswear selection in EMEA, the brand's latest store design concept, a water bottle personalization station, and a dynamic staircase light feature that changes color throughout the day.

Lululemon emphasizes, the store will serve as a community hub, building on the brand's 11-year history in London. The store will include a newsstand offering a special Lululemon newspaper.

The newsstand will also host DJ sets and surprise performances by Lululemon ambassadors, such as Olympic gold medalist Phil Wizard.

Further community events include movement sessions at The Vinyl Factory Soho, culminating in a disco-house dance party. Lululemon has also partnered with the Runna running coach app for an 8 km run through London, starting at the new store. Highlighting the store’s rile in Lululemon’s international growth strategy, Sarah Clark, Senior VP of Lululemon EMEA, states, it aims to quadruple the brand’s international sales by 2026.

Simultaneously, Lululemon and Saul Nash unveiled their new ‘SLNSH’ collaboration, which launches globally on March 11, 2025. The SLNSH Spring 2025 collection, blending Nash's refined activewear aesthetic with Lululemon's technical innovation, was showcased at an event at

The Boiler House in East London. Spanning menswear, womenswear, and accessories, the collection blurs the lines between performance and lifestyle.