Continuing with its international expansion, Lululemon has forayed into the Italy market with the launch of its first store at Vittorio Emanuele in Milan.
Spanning approximately 5,700 sq ft across two floors, this new store offers a thoughtfully designed environment for shoppers. It features distinct areas dedicated to Lululemon's signature technical innovations, showcasing both men's and women's collections. All products at the store are designed with a focus on high-performance and high-style, suitable for a wide range of activities including yoga, running, training, tennis, and golf.
Paying tribute to Italy's rich design heritage, the store's architectural concept blends traditional craftsmanship with modern materials. A standout feature of this store is the Lululemon Glide sculptural façade - a striking, custom 3-D printed installation. This design is inspired by Lululemon's iconic Define Jacket pattern, with flowing geometry that appears to expand and move across the storefront, mimicking fabric on an architectural scale.
In line with Lululemon's omni-channel strategy, the Milan store aims to provide a fully integrated shopping experience. Customers will have seamless access to the brand's complete product range through the Endless Aisle BBR (Back Back Room) solution, ensuring product availability beyond what's physically in stock. International visitors can also benefit from Global Blue Tax-Free Shopping, enhancing their experience in one of Europe's top tourist destinations.
The Milan store opening is a significant step in Lululemon’s international expansion, building on its presence in key markets like the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. Entering Italy is part of Lululemon’s broader ‘Power of Three ×2’ growth plan, which aims to quadruple international revenue from 2021 levels by the end of 2026.
