To capitalise on the firm’s cloud and artificial intelligence capabilities and enhance its presence in China, French luxury group LVMH aims to strengthen its partnership with Alibaba. The partnership will help the group accelerate its omni-channel business growth and integrate both in-store and shopping experiences for customers, says Stephane Bianchi, Group Managing Director, LVMH.
The world's largest luxury group, LVMH initially partnered with the Chinese e-commerce giant Alibaba in 2019. The strengthened collaboration enables the group to attract Chinese consumers, amid challenges such as a property crisis and high youth unemployment affecting demand in the region.
