The Lycra Company has appointed Gary Smith as its new Chief Executive Officer, effective November 27. He replaces, Dean Williams, acting CEO since August. Smith will also assume additional responsibility of the chief financial officer and assist with the brand’s transition. His role as the new CEO will include leading Lycra's global organisation.
With over 25 years of experience in the consumer products industry, Smith was earlier engaged with Hatteras Yachts, a custom motor and sports fishing yacht company, as the CEO. At Hatteras Yachts, he led the turnaround and subsequent sale of the company. He has also worked as the CEO of Polartec, and spearheaded transformation efforts at the textile company. As the previous president of The Timberland Company, Smith spearheaded its outdoor group.
The Lycra Company produces fiber and technology solutions for the apparel and personal care industries. Its brand portfolio include: Lycra, LycraHyFit, T400, CoolMax, Thermolite, Elaspan, Supplex, and Tactel.
