According to a new report from global fashion search platform, Lyst, blue jeans are still the most sought after fashion item more than 140 years after they were patented by Jacob W. Davis and Levi Strauss, with seven out of 10 online shoppers searching for blue jeans in the last 12 months.
Lyst tracked more than 60 million denim related searches over the year, crunching the queries, page views and sales data across 5 million fashion products from 12,000 designers and stores. And the results reveal several emerging trends and new opportunities for brands and retailers beyond the basic skinny jean.
As per Lyst’s data, straight leg jeans are also gaining momentum, naming it the most popular fit at present. Relaxed fits like boyfriend jeans and mom jeans—which were searched for by more than 200,000 shoppers a month over the past year—are also gunning for the No. 1 spot. And more signs indicate denim is moving into an early aughts cycle. Lyst found that searches for low cut and hipster jeans have increased in the last six months.
