Goodmove’s new collection includes a front-adjusting sports bra. This comes with innovative cup technology and front adjusting velcro straps for maximum support and a custom fit. The brand also stocks women’s padded reflective running jackets and orange anoraks for men. Highlights of the range include squat-proof leggings introduced in new prints.

Goodmove is a sportswear brand of Marks & Spencer that sells 1.6 million items annually and is the market leader for full price women’s activewear. Launched in January 2020, Goodmove expanded into men’s and children’s wear in January 2022.

Goodmove available at all M&S stores, has grown to become its biggest in-house brand. The growth of the brand has come as the wider M&S offer has pivoted towards casual wear and the Goodmove line-up now includes 275 products across women’s wear, men’s wear and children’s wear run by a strong team of experienced designers, buyers, merchandisers, and technologists.

Activewear is a key strategic focus for M&S, with the market now seeing 35 per cent growth over the last two years. M&S is continuing to maximise the strength of its own brand product: consistently focusing on everyday style and value, zeroing in on product categories that matter most to customers and developing unique in-house brands.