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Making child labor free-garments a reality

A new organisation, Child Labor Free, is working with influential advertising agency Saatchi & Saatchi to tackle the problem of child labor in the textile industry. There is already growing consciousness about manufacturing practices in the textile industry. 

If Child Labor Free does attain a position of influence customers will soon see garments on retail shelves with a little red heart symbol on the label. The red heart will indicate that the garment was produced without the involvement of child labor. The intent is that customers will shun garments not bearing the label.

This means that for brands not sourcing T-shirts and other garments with the little red heart symbol on the label may have an adverse impact on sales. Brands applying to use the Child Labor Free mark will have to provide manufacturing, component and sourcing information, along with evidence that child labor is absent in their supply chains. Child Labor Free will then evaluate the report, which may include recommendations for site inspections if deemed necessary.

Eliminating child labor in the textile industry is of course a noble cause, but success will ultimately depend upon the response of the average consumer.

 
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