MarediModa, the leading fair for beachwear, underwear, and athleisure sectors, will take place from November 5 to 7 at the Palais des Festivals in Cannes. This year’s event promises over one hundred collections of fabrics and accessories from Europe, alongside a variety of workshops, trend forecasting sessions, and exhibitions showcasing exclusive designs and contract manufacturing.

An unmissable opportunity

Claudio Taiana, President of MarediModa, emphasizes the fair's significance in today's uncertain textile landscape, noting that the event serves as a benchmark for excellence, creativity, and innovation. He highlights that, twenty-two years after its inaugural edition, MarediModa remains committed to fostering a collaborative environment where attendees can discover the finest European textile collections across diverse sectors. Taiana points out the industry's increasing focus on contamination and fluidity in fashion, urging designers to opt for fabrics that are not only technical and creative but also sustainably sourced.

David Shah will present the trend forecasting theme ‘Waterworld’ for summer 2026, featuring style directions through two sessions on November 5 and 6. His talks will delve into the depths of oceanic themes, exploring how water inspires beauty and creativity. Attendees will also gain exclusive access to the Trend Book 2026 and a presentation video, enriching their understanding of upcoming beach, intimate, and athleisure trends.

Spotlight on young designers

A standout feature of the fair is ‘The Link,’ which highlights collections from emerging talents at Europe's leading fashion schools. Young designers will showcase their innovative concepts in beachwear, underwear, and athleisure, culminating in a fashion show on November 6. Finalists include Matilde Balduzzi (Italy), Sebastian Cruciantu (Romania), and Moises Rivero Galvan (Spain) for beachwear; Beghim Genghiz (Romania), Marianna Luca (Italy), and Lucia Trabazos (Spain) for intimates; and Alessia Marenghi (Italy), Aurora Scorrano (Italy), and Nicolai Vulpe (Romania) for athleisure.

MarediModa continues to foster creativity with the Flash project, showcasing how fabrics transform into prototypes, while Seam highlights the craftsmanship of contract garment makers. The ATH Project will present athleisure garments designed by ISGMD, featuring innovative fabrics that anticipate future trends in sportswear.

The MarediModa Creative Excellence Awards 2024 will honor Melissa Odabash and Aguaclara for their contributions to the beachwear and underwear markets. Melissa Odabash, known for blending high fashion with swimwear, and Aguaclara, celebrated for its creative prints and sophisticated designs, represent the pinnacle of industry innovation and responsibility.

Sustainability focus

The Lycra Company will showcase its bio-derived LycraEco Madefiber at the event, emphasizing sustainability in beachwear and swimwear. Alistair Williamson will discuss this innovative fiber on November 5, highlighting its renewable content and performance benefits. Attendees can also experience a VR tour demonstrating the fiber's production process, reinforcing the industry's shift toward eco-friendly practices.

On November 6, Sensil will present its advanced fiber solutions designed for a sustainable future. This session will showcase how precision and expertise in fiber production elevate garments, ensuring they meet the demands of conscious consumers.

MarediModa promises an enriching experience, emphasizing creativity, innovation, and sustainability, essential for industry professionals navigating today’s textile landscape.