The key business event during the 29th season of Mercedes-Benz Fashion Week Russia was the founding conference of the Russian Fashion Council on October 23. Top fashion industry luminaries attended the event. They included names like President of Mercedes-Benz Fashion Week Russia Alexander Shumsky, well-known Russian designers: Slava Zaitsev, Alena Akhmadullina, Lena Karnauhova, Julia Dalakian, head of the leading textile and apparel consulting company Esper Group Daria Yadernaya, Program Director of MBFW Russia Elena Kuletskaya, General Director of Ufimsky Trikotazh (Ufa Jersey) Zukhra Ismailova, Rector of Moscow Institute of Arts and Industry Alexey Egorov, the President of the Russian Public Relations Association Stanislav Naumov among others.
The National Fashion Councils operates in key fashion markets. Their aim is to support the fashion industry. Now Russia has joined the top-tier fashion markets having own public organization devoted to the local industry. The Russian Fashion Council will bring together fashion designers and manufacturers from the Russian Federation and fashion and educational experts who are actively involved in the development of fashion business in Russia.
The principal purpose of the council is to support and develop the Russian fashion industry and assist Russian manufacturers and fashion designers. The goal is to create social and other guarantees required for development of fashion segment in Russia. Another point is to promote Russian fashion designers domestically and globally. At the conference Slava Zaitsev was elected as the Honorary President of the Russian Fashion Council. Alexander Shumsky was appointed to the position of the Executive President of the Council.
Russian Fashion Council focuses on creating favourable conditions for activities and creative work of Russian designers. The council will launch numerous projects and activities that will include assistance in promoting collections and public campaigns for achievements of Russian fashion. Russian Fashion Council is considered as a bridge between fashion designers and textile industry, the purpose is to cut the gap between talents and manufacturers. The council will also develop fashion education programs and programs supporting young talents. One of the 2015 project is to launch the Russian Fashion Contest for emerging designers with valuable awards which would help talents to expand commercially.
