The South African subsidiary of the global trade fair company Messe Frankfurt has acquired Africa’s largest textile, footwear and apparel shows Source Africa and ATF (Apparel, Textile and Footwear). Source Africa and ATF will be added to Messe Frankfurt South Africa's portfolio of local fairs, which include the South African Festival of Motoring, Automechanika and Cape Town International Boat Show.
Until now, the events were organised by Leaders in Trade Exhibitions (LTE), which has been in the business of organising trade shows for over 25 years. Despite being satisfied with the success of the events, the company believes handing over the reins to an international organisation will help grow the shows on an international scale.
Since its inception in 2013, it has been the objective of Source Africa to promote African apparel, textiles and footwear and encourage linkages between international and regional buyers, manufacturers and suppliers, thereby promoting investment into manufacturing capacity in Africa with the goal of accelerating jobs for people.
Germany-based Messe Frankfurt is the third largest trade fair company in the world with operations in over 50 countries and is the leader, globally, in textile fairs. It organises over 134 trade fairs around the world with over 90,000 exhibitors and roughly 3.5 million visitors.